You would have heard of multinationals unleashing a blitz of publicity to launch products in cities. But in a village? Most likely no.

For the first time in India, a village entrepreneur has decided to promote his Internet centre through launch ads.

The Internet centre, named Jan Suvidha Kendra, will formally start functioning in the Vikhas Khand office of Rampur-Mathura in Sitapur district from May 25.

But the entrepreneur, Devendra Singh, has launched a burst of publicity on Gaon Ki Awaaz, the mobile phone based audio bulletin that is broadcast twice a day to 250 subscribers living in 50 villages around Rampur-Mathura.

The launch ad that goes as a voice call to phone users has a male and female anchor alternating to promote the centre. It invites villagers to get their birth certificates, death certificates, rail reservation, downloading and filling of pension forms, payment of electricity bill etc done from the centre from May 25

In all, Devender has bought five launch ads which started running from May 16. Each ad ends with the entrepreneur asking villagers to call 9415526143, and avail the services.

Quite clearly, the entrepreneur has realised the value of taking his message to his target audience, which happens to be fellow villagers living in a ten kilometer radius of his Jan Suvidha Kendra. “The village is talking about the centre ten days before its opening,” says school teacher Divyakar.

This is a great service for villagers who till now had to queue in front of the tehsil office to get the certificates issued from the none-too-cooperative village officials.

Click here to listen to the ad broadcast on May18noon.